Nicolás Rosende, CEO of Neumatico Intermedio, tells us what it is like to start a media outlet from the start and the difficulties of standing out among others.
Neumático Intermedio was born in 2018. Nico had the idea of beginning a communication project on motorsports, which started from one of his passions, F1, and which went through the vast majority of motor sports such as the Dakar, Indycar, MotoGP or Nascar. The group is made up of the passion of 43 young people who are dedicated to writing about cars. The idea began to materialize in a blog where motor sport news were written daily.
The phenomenon of online journalism is that currently many of the people who report are not journalists or do not have the qualifications. "The squad is not only made up of journalists, many of us here are just fans and we like racing... I have never worked for any medium and if I have, it has been on my own for Neumático Intermedio, but on rare occasions nothing else. I would like to focus my future on the world of audiovisual and digital entertainment".
Due to the lack of budget, the website was put on "stand-by" on 03/17/2022 and Nico decided to redirect his news to audiovisual content via YouTube and other social networks. The audiovisual content offered on platforms such as YouTube or Twitch is weekly.
"In order to get all this content we all have to work as a team and it is very important that none of the parties fail, we value immediacy very much since we compete with all the other motor sport news pages. For us it is vital that before writing the scripts for the videos, all the information is corroborated and verified."
Nico put a lot of emphasis on the speed with which the news should be published. He said that for SEO to give them priority on YouTube and other platforms, the most important thing is to have truthful and instant information. Neumático Intermedio was the first medium to cover each stage of the Dakar, which gave them the possibility of growing more than ten thousand subscribers and obtaining more than two hundred thousand views in just one week.
Faced with the possibility of reopening the website, Nico told us that he thought that the future of journalism was not written but audiovisual.
"YouTube is the best for creating journalistic and audiovisual content, Twitch for broadcasts and live coverage gives us the enormous possibility of immediacy never better explained, since with this we have been able to reach thousands of users with the presentations of the liveries of F1 cars or simply narrating races. TikTok, it's also very good if you want to make yourself known and go viral. It also opens the window to provide information in a summarized way that serves to redirect visitors to your article or video where the information is more detailed. I believe that social networks and especially audiovisual content platforms are the future of entertainment and the way in which people will end up finding out"
Comments